Viveat Susan Pinto &Amp; Arindam Majumder

Stories by Viveat Susan Pinto &Amp; Arindam Majumder

How brands are catching them young

How brands are catching them young

Rediff.com   4 Dec 2015

Parents always want to give the best to their children.

Food safety regulator and industry at loggerheads again

Food safety regulator and industry at loggerheads again

Rediff.com   29 Nov 2015

The bone of contention is product approvals, which pharma and neutraceuticals companies say cannot be re-introduced through the regulation route

Nestle India aims to restore fast growth

Nestle India aims to restore fast growth

Rediff.com   24 Nov 2015

Recently, the company has released videos on Maggi.

Meet Sanjiv Puri, ITC's GenNext leader

Meet Sanjiv Puri, ITC's GenNext leader

Rediff.com   11 Nov 2015

Sanjiv Puri is likely to steer more buys to achieve a turnover of Rs 1 lakh cr from the new FMGC businesses by 2030.

How TV channels got the Bihar picture wrong

How TV channels got the Bihar picture wrong

Rediff.com   10 Nov 2015

Most television channels, including NDTV, were giving NDA a thumbs up, when it was the Grand Alliance that was winning the battle on the ground.

Once again! Coca-Cola spins the wheel

Once again! Coca-Cola spins the wheel

Rediff.com   2 Nov 2015

The company has done a lot to promote 'Open Happiness'.

E-commerce, start-up boom swells India's advertiser base

E-commerce, start-up boom swells India's advertiser base

Rediff.com   2 Nov 2015

In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.

How Flipkart managed Big Billion Days

How Flipkart managed Big Billion Days

Rediff.com   30 Oct 2015

At present, Flipkart's total seller base is 60,000.

Rival brands up the ante as Maggi relaunch nears

Rival brands up the ante as Maggi relaunch nears

Rediff.com   28 Oct 2015

ITC, Chaudhary Group are among companies launching variants and stepping up ad campaigns.

Nestle looks to resume Maggi production at all plants

Nestle looks to resume Maggi production at all plants

Rediff.com   27 Oct 2015

Nestle desires to relaunch Maggi by the end of this year.

Coca- Cola's superb strategies to get future-ready in India

Coca- Cola's superb strategies to get future-ready in India

Rediff.com   22 Oct 2015

Coca-Cola India had stepped up its innovation push to be future-ready, company president for India and South West Asia, Venkatesh Kini, said

Maggi faces production roadblocks

Maggi faces production roadblocks

Rediff.com   18 Oct 2015

Lack of clarity on whether manufacturing bans in Punjab, Uttarakhand, Himachal, Goa and Karnataka still in place

Premium products, online sales to drive Coke in India

Premium products, online sales to drive Coke in India

Rediff.com   10 Oct 2015

The nearly Rs 15,000-crore India unit of Coca-Cola derives the bulk of its revenue from its core business of selling cola drinks

India to become regional export hub for L'Oreal

India to become regional export hub for L'Oreal

Rediff.com   8 Oct 2015

L'Oreal set up a second factory recently in Baddi, HP for hair colour.

For Uber, India a bigger hub of talent than China

For Uber, India a bigger hub of talent than China

Rediff.com   8 Oct 2015

In the back of its recent $1-bn investment in India, the cab-hailing service intends to triple its headcount

Undeterred by Maggi issue, other product launches double

Undeterred by Maggi issue, other product launches double

Rediff.com   6 Oct 2015

There were 52 launches during January-June 2015, compared with 29 in the year-ago period and 32 in 2013.

Volkswagen brand value erodes $10 billion

Volkswagen brand value erodes $10 billion

Rediff.com   28 Sep 2015

Volkswagen was the third largest automotive brand after Toyota and BMW in a 2015 listing of the world's top auto brands.

Noodle makers claw back with new launches

Noodle makers claw back with new launches

Rediff.com   23 Sep 2015

According to analysts, winning back consumers' trust in instant noodles won't be easy for any player.

Dalmiya: Tactician who made business out of cricket

Dalmiya: Tactician who made business out of cricket

Rediff.com   21 Sep 2015

BCCI is one of the richest sporting bodies in world sports with a license to rule world cricket but it was Jagmohan Dalmiya who will be credited with it.

Hind Motor looks to monetise land as workers refuse to accept VRS

Hind Motor looks to monetise land as workers refuse to accept VRS

Rediff.com   21 Sep 2015

A lump sum of Rs 100,000 has been offered under the VRS package.